To build and improve your reputation is our business.

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What is a Crisis?

A crisis does not need to be major to have a major impact. We define a crisis as any event — large or small — that has the ability to affect the goodwill a client has earned. We understand the vital interdependence of legal and communications counsel, and we know the power crises have, both in the court of law and in the court of public opinion.

Partners in Crisis Response

At ICMA, we pride ourselves on responsiveness. We recognize the urgency with which crises can mushroom out of control, and we advocate for nearly instantaneous communications with key audiences to establish the tone of a response, oftentimes even before our response may be fully executed.

Our goal is to establish immediate and open communication channels with key audiences, ensuring that the tone of our response is set before the crisis escalates further.

Our approach to crisis response

We recognize that while the media may be the squeakiest wheel when a crisis strikes, your most important audiences should get the grease. We never lose sight of this reality. The depth of our experience and breadth of clients who have relied on us for crisis communications planning and response enable us to provide our services efficiently and effectively.

We customize our counsel and work to reflect an organization’s unique audiences, communications environment, media markets and history.

Tailored Counsel for Effective Results

We understand that every organization is unique, with its own set of audiences, communication environment, media markets, and historical context. We work with a vast array of organizations, ranging from independent schools, higher education institutions, senior living communities, and trade associations. We understand the nuances behind each of these industry verticals, and we

customize our counsel and strategies to suit each client’s specific needs.

By tailoring our approach, we ensure that our crisis response aligns with your organization’s values, culture, and desired outcomes. We can help you navigate through the complexities of a reputational crisis while achieving restoration of trust and goodwill among your stakeholders.

Comprehensive Crisis Communications Services

Our crisis response and reputation management services encompass a wide range of areas. 

From proactive crisis planning and preparedness to real-time crisis communications, we are well-equipped to handle various aspects of crisis communications.

Crisis Communications Preparedness

We work closely with your organization to develop comprehensive crisis communication plans, including protocols, messaging frameworks, and public relations strategies. By anticipating potential crises and preparing in advance, we empower you to respond effectively when faced with unexpected challenges.

Reputation Management & Media Relations

We can help safeguard your organization’s reputation by implementing proactive measures that build trust and strengthen relationships with stakeholders. 

Through strategic messaging and involvement, we mitigate reputational risks and help preserve and restore your organization’s goodwill. Our team is also very familiar with the intricacies of media interactions during a crisis. We know how to craft and deliver effective messages to the right media personnel so that your organization can maintain and restore your reputation, especially following a crisis.

Managing media inquiries

When a crisis occurs, the media often seeks immediate information and interviews. 

Our team is adept at managing media inquiries and providing timely responses that demonstrate transparency.

while honoring commitments to privacy and confidentiality.

Training Spokespersons

Being an effective spokesperson during a crisis requires specific skills and expertise. Our team offers comprehensive media training tailored to the unique challenges and requirements of crisis situations.

We simulate realistic scenarios, conduct mock interviews, and provide constructive feedback to ensure that your spokesperson is well-prepared to handle challenging media interactions with confidence and composure. By enhancing their media relations skills, we empower your spokesperson to deliver your organization’s messages effectively and maintain control over the narrative.

International Communication Strategy .

The interconnectivity and interdependence of the peoples and nations of the world imposes an adjusted consideration of language and its elements that can be subject to various interpretations due to the difference in culture or environment of the receiver of a circumstantial Communication.

Therefore, ICMA works to guide the identification of the message to the messenger so that its Communication is circumscribed and then projected towards an international public opinion that is more attentive and rigorous than ever. It is good form that international citizenship is transcribed through globalizing communications.

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Placement

Brand placement or communication insertion in publications and editions of influential media.

Representation

Contractual possibility of representing your foreign brand intended for American consumers on US soil.

Networking

Organization of professional or business meeting events such as conferences, campaigns, dinners, trips or meetings.

Public relations Advice

When a crisis strikes, it’s crucial to have a trusted partner by your side. At ICMA, we bring a wealth of experience, a strategic mindset, and a deep understanding of crisis response to help you navigate through challenging times.

Sharing personal, impactful stories that resonate with audience's and drive support.

We can help you establish your brand as a thought leader in your industry through effective PR strategies that will position you as an expert in your field.

We offer comprehensive media monitoring services that will help you stay up-to-date with the latest news and trends in your industry and identify potential PR opportunities.

Our experienced coaches can help you improve your communication skills and become a more effective leader who can inspire and motivate your team.

We can help you create and distribute valuable content that will attract and retain your target audience and drive profitable customer action.